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MotivAction releases figures for environmental improvements

A recent eco-audit has revealed the latest figures for MotivAction’s carbon dioxide and waste production. After an initial independent audit in April 2007 by 3 Acorns Eco-Audits, a follow up report has revealed significant reductions in CO2 and waste levels.

After MotivAction’s adoption of its ‘going green’ initiative, the successes have now been confirmed in 3 Acorns’ second report, conducted in April 2008. These successes include a 45% reduction in total electricity usage. Though by using renewable energy from Ecotricity, this equated to a fall from 102 tonnes of CO2 per year to zero.

There were also significant steps made in reducing transport fuel emissions. By adopting LPG fuel in all fleet vehicles, training staff in ‘eco-driving’ and closely monitoring journeys, MotivAction has seen a 33% reduction: from 180 tonnes of CO2 in 2006-2007 to a projected 120 tonnes in 2007-2008.

Overall site waste production was cut by 25%, with waste entering landfills reduced by 75%. The company’s recycling rate now stands at 66%, comparing favourable with some of the best rates in Europe (70%). A recently drilled on-site water borehole also means that future imported water consumption should fall from around 1,000,000 litres to zero.

Putting the figures into perspective, with the average home’s annual CO2 emissions in the UK being 6 tonnes, MotivAction’s 2006-2007 emission levels were the equivalent of 63 homes. In 2007-2008, the levels are expected to match 20 homes - a reduction of nearly 66%.

MotivAction is keen to further improve on its environmental performances. Future initiatives include developing luxury alternatives to flights for incentive schemes as well as continuing to advise rail travel as an option for all events in Europe. MotivAction will also be examining options for powering events with renewable energy as well as investigating the potential for an on-site recycled vegetable oil depot for use with vehicle fuel.

“I would like to congratulate the management and staff for the truly significant steps taken over the last year to improve the environmental performance of MotivAction,” says Donnachadh McCarthy of 3 Acorns Eco-Audits. “It’s great to see that the management has established a clear ambition to be the greenest and most financially successful company in their sector”

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2008 MotivAction
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The MotivAction Group plc • Church Farm • Ardeley • Stevenage • Hertfordshire • SG2 7AH • UK • T: 01438 861 821 • E: ideas@motivaction.co.uk