Virgin Media to create new live brand experience

Date: 18/08/2010

Virgin Media and Ovi by Nokia are to join forces and create a new live brand experience at V Festival.

The pair will establish a new venue at this year's event which will include a branded Media Room.

As well as being able to charge up a variety of handsets, festival-goers will be able log on at the laptop bar and watch exclusive 3DTV programmes.

Nokia's N8 handset will also be on show.

There will also be a Music Room, which will have a full line-up of DJs, and an alfresco live brand experience where users will be able to test out the latest V Festival app.

Virgin Media executive director of brand and marketing Ashley Stockwell said: "The Mansion is an exciting new addition to this year's Virgin Media V Festival and brings 'a home away from home' familiarity to both sites.

"We are confident this will be the place to hang out, whether it’s to just chill, stay in touch with friends and family, check out the latest entertainment technology or simply to dance your wellies off!"

According to Event magazine, the huge number of festivals that will have taken place by the end of this year highlights their potential as live brand experience venues.

Written by Peter Chad ADNFCR-2060-ID-800030296-ADNFCR

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Virgin Media to create new live brand experience

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