Unilever to capitalise on positive brand experiences

Date: 23/06/2010

Ice cream manufacturer Unilever is set to capitalise on positive brand experiences with an innovative new vending machine.

The firm, which is behind brands such as Wall's and Ben & Jerry's is set to take a vending machine with face recognition technology on an 18-month tour around UK shopping centres and other high-traffic areas.

Unilever's vending machine attracts shoppers by inviting them to find out how happy they are.

Smiling consumers have their picture taken by the machine, which is then uploaded to Facebook, and they are duly rewarded with a choice of ice creams.

Unveiled at the Cannes International Advertising Festival, the ice creams were handed out for free, however when the vending machine goes on tour consumers will have to pay for their ice creams.

"We're really excited about the possibility this new technology holds for Unilever. It offers a revolutionary new way for consumers to buy ice cream and, simultaneously, a revolutionary brand experience," Ian Maskell, global brand development director for Wall's, said.

Written by James Yorke ADNFCR-2060-ID-19853816-ADNFCR

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Unilever to capitalise on positive brand experiences

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