Tuborg hits festivals for live brand experience

Date: 17/06/2009

Danish beer manufacturer Tuborg is heading to a range of festivals over the coming weeks in order to deliver a live brand experience to music lovers around the country.

The brand, which is owned by Denmark's leading lager manufacturer Carlsberg, is hitting each one with its Amp It Up campaign, which encourages partygoers to head over to its area and rock out on huge screens in front of other revellers for ten seconds of fame.

Large screens will surround the stages and show the images and videos, with people from the crowd being in with a chance of getting backstage passes should they appear.

Furthermore, other participants will be given a special lanyard and extra information on the festival, as well as money-off coupons for later purchases of Tuborg to complete the live brand experience.

Tuborg made a name for itself in the UK market through its unique ring pull-style bottle cap, which allows the beer to be opened without any tools. ADNFCR-2060-ID-19223151-ADNFCR