As well as improving its sales incentive programs, the firm has engaged in a rebranding exercise which falls in line with the Future of Financial Advice reforms.
Speaking to Money Management, chief executive of The Trust Company John Atkin said the changes were driven by the global financial crisis and subsequent demand for independence and transparency across the entire financial services sector.
"Our own process of transformation has allowed us to refocus our business to service the needs of our clients within this new setting," he said.
Atkin added: "Our incentive programs are designed to reward staff for meeting their performance targets, which is crucial to our move to deepen our client relationships."
Recently, the Chartered Institute of Personnel and Development claimed that the public sector could benefit from reward and recognition programs - such as performance related pay.