Topshop to launch live brand experience campaign

Date: 03/06/2010

Topshop has joined forces with the Teenage Cancer Trust and will stage a number of live brand experience gigs during the month of June.

The company's brand experience events will take place across the country, including London, Birmingham, Bristol and Liverpool.

As well as promoting the Topshop brand with extensive field marketing, the events will spread the message of sun safety among young people.

The concerts will be hosted by Jameela Jamil and Miquita Oliver and a number of top names have already been signed up to perform - including Chew Lips, Los Campesinos, Summer Camp and I Blame Coco.

Mary Homer, Topshop's managing director, said: "We are thrilled to be working with Teenage Cancer Trust on such a great campaign.

"Our audience outreach enables us to educate young people about the importance of sun safety as well as host a fun filled event, showcasing young musical talent and raising funds for a very good cause."

Topshop recently launched a range of Chanel-inspired transfer tattoos.

Written by David Farrior ADNFCR-2060-ID-19816511-ADNFCR

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Topshop to launch live brand experience campaign

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