TalkTalk creates X Factor live brand experience

Date: 19/08/2010

Mobile broadband and home phone service provider TalkTalk is set to use a live brand experience to launch its sponsorship of The X Factor.

The company will transform its West End Customer Experience Centre into a 'Bright Star Studio' as part of the live brand experience initiative.

Rock 'n' roll wannabes can head down to the new TalkTalk studio and create their own music video or sing along to their favourite pop songs with the help of identical-twin pop-sensation Jedward.

The best and worst music videos will displayed during The X Factor commercial breaks on ITV.

TalkTalk believes that the best place to watch The X Factor is at home, so they have designed the new Bright Star Studio to look like a family living room - complete with flying ducks and comfy sofas.

Event magazine claims that music festivals have a huge amount of potential for companies interested in investing in a live brand experience marketing strategy.

Written by Michael Ewing ADNFCR-2060-ID-800032332-ADNFCR

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TalkTalk creates X Factor live brand experience

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