Strongbow to return with Bowtime Bar at V

Date: 24/06/2009

Strongbow will return to this year's V Festivals with its Bowtime Bar, a live brand experience aimed at directing the cider provider's product at revellers during the music-based weekend.

Games and "exciting giveaways" will be central to the huge marquee, which will also offer a diverse music line-up, comfortable seating and pint after pint of the flagship beverage.

People who are particularly eagle-eyed at the live brand experience could also find a few hidden rewards while taking part in the festivities, which will be held at both Hylands Park in Chelmsford and Weston Park in Staffordshire between August 22nd and 23rd.

Gemma Savage, who is overseeing the project with the company, told Event Magazine that the key brand message is central to the idea, though it is still more important to keep visitors having a fun time.

She added: "Our aim is to deliver an experiential platform that drives understanding that Strongbow is the most rewarding pint."

A spoof viral has also been released to promote Strongbow's Bowtime experience, celebrating the "grafters" of Britain who deserve a pint, picking instead on beleaguered bankers. ADNFCR-2060-ID-19234572-ADNFCR