Soft skills will 'keep customers coming back'

Date: 13/01/2009

Companies interested in a company event to develop the abilities of their workforces may want to look into the benefits of expanding soft skills, according to an American business writer.

Marcia Hall, writing for the Capital, said that her experience in a shop which had developed the interpersonal soft skills of its workers meant she did not have to spend too much and, as a result, allowed her to put more trust into the business.

In her quest to buy nails, Ms Hall ended up not having to buy too many for the job - all through the recommendation of a worker at the store.

She continued: "He took the initiative to solve a customer's problem in a friendly way. It was a small action but it is often those simple acts that matter the most and cause people to form favourable impressions about businesses."

Those planning a team building activity may want to focus on these skills.

According to Impact Factory, businesses are becoming more focused on the communicative skills of workers as opposed to the business competencies.

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