Shared purpose leads to employee motivation, says research

Date: 06/12/2010

Employee motivation is higher at companies which offer a shared sense of purpose, according to research.

The Chartered Institute of Personnel and Development (CIPD) study of 2,000 employees shows that one-third of public and third-sector workers with a sense of shared purpose were motivated to provide services on time, compared to just 11 per cent of those without a shared vision.

And the research revealed a direct link between this and staff morale – as 84 per cent working in a company with a shared purpose were engaged in the workplace, compared to just 32 per cent in those without.

Claire McCartney, resourcing and talent planning adviser, CIPD, said: "The research has established that the alignment of an organisation's purpose, values and goals has clear benefits."

Ms McCartney added that in times of economic pressure this is even more important.

The CIPD study also revealed that while over 75 per cent of employees know what their company's purpose was, under 30 per cent believed that the purpose was shared.

This advice echoes that of Jessica Pryce-Jones, chief executive officer of iOpener, who recently said that staff motivation can be achieved if workers feel they are contributing to a company and making a difference.

Posted by Jo Morgan 

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