RAC to offer drive-in live brand experience

Date: 15/07/2010

The RAC is set to launch a drive-in movie live brand experience next month.

The breakdown service provider will host a number of iconic box-office films in London and Staffordshire throughout August.

Films including Dirty Dancing, The Italian Job and Transformers will be showed during the live brand experience event.

The RAC Drive-in Movies campaign will kick off with three screenings at Weston Park between August 5th and 7th and will continue at Alexandra Palace for three nights between August 12th and 14th.

Chris Bates, head of marketing at the organisation, said: "At RAC, we pride ourselves on understanding today's drivers.

"We know that congestion, potholes and the cost of fuel can make driving anything but enjoyable at times, so we're launching RAC Drive-in Movies to help put a little bit of fun back into the driving experience this summer."

He added that the events are about creating a "unique" night out that people can enjoy in the comfort of their car.

Written by Elizabeth Mewes ADNFCR-2060-ID-19892471-ADNFCR

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RAC to offer drive-in live brand experience

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