Pimm's to launch live brand experience at air tattoo

Date: 17/06/2009

The Royal International Air Tattoo will be used as a base of operations for Pimm's, which will be launching a live brand experience to promote its product during the summer.

Creating a flight deck public enclosure at the popular air show, Pimm's aims to bring together excellent views on the crowdline at the eastern end of the runway with an all-inclusive lunch in the most luxurious surroundings possible.

This will be achieved through tables, umbrellas, a private lawn with a shaded area, private toilets and a pay bar, in addition to local produce from Jessie Smith Butchers and Chesterton Farm - as well as the Pimm's itself.

The air tattoo organisers explained: "Each person will be provided with a director's chair which you can position within the enclosure and move during the day if you so chose.

"With a delicious lunch including a barbeque, paella and salads, this really is an excellent way to enjoy the show."

The air tattoo supports the work of the Royal Air Force Charitable Trust and is the world's largest military air show, taking place at RAF Fairford in Gloucestershire. ADNFCR-2060-ID-19223153-ADNFCR