Date: 25/05/2010
Panasonic is the latest brand to see the benefit of live communications, after announcing plans to bring a roadshow to 33 shopping centres and public spaces in the UK.
The company's Panasonic 3D TV product will be showcased to the nation's public in a series of live brand experiences, which will involve walk-in theatre booths where people can view clips of sports, travel and music.
Available at the venues for three days at a time, the booths will allow up to four people at once to get a taste of the Panasonic 3D home cinema experience.
Panasonic recently announced that it had fought off fierce competition to win the Which? Best Audio Visual Brand Award for the third year, at a ceremony at the British Museum on May 19th.
"This is testament to the untiring focus on development of high quality innovative products," said Andrew Denman, Panasonic UK's marketing director.
Written by David Farrior.
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