Muller in pop up shop live brand experience

Date: 16/06/2010

Food manufacturer Muller has opened a new shop in an empty retail unit in central Manchester to promote its Mini Muller Rice products.

The live brand experience, known as the Muller Rice Pop Up Shop, is the third of its kind the company has created to promote the brand, reports Event Magazine.

Muller is using the shop to hand out free Mini Muller Rice range products over the course of the next six weeks.

As well as being able to kick back and relax in the space - which is located in St Anne's Square - and enjoy their Mini Muller Rice, shoppers will be invited to leave messages on a video feedback wall, the news provider reported.

Some of the video's recorded at the Muller Rice Pop Up Shop will then be shown on the company's website.

Muller launched its Mini Rice range in February of this year - making the snack available in 95g portions for the first time.

Written by Michelle Fry ADNFCR-2060-ID-19841284-ADNFCR

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Muller in pop up shop live brand experience

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