Mountain Dew creates national live brand experience

Date: 20/08/2010

Soft drinks manufacturer Pepsi is taking its Mountain Dew beverage on the road as part of a nationwide live brand experience strategy.

The company will distribute bottles of the soft drink at several city locations around the country as part of the new marketing programme.

According to Pepsi, the live brand experience strategy is part of the firms plan to re-establish Mountain Dew as a top-flight drinks brand in the UK.

Members of the Mountain Dew Energy Crew will distribute around 300,000 bottles of the soft drink throughout the campaign, which is geared toward people with an avid interest in extreme sports.

Among the towns being visited by the Mountain Dew Energy Crew during the live brand experience campaign are London, Edinburgh, Brighton and Newquay.

Food manufacturer Muller recently launched a live brand experience campaign in Manchester to promote its Mini Muller Rice product range.

The Muller Rice Pop Up Shop in Manchester is only the third of its kind in the country.

Written by Elizabeth Mewes ADNFCR-2060-ID-800034118-ADNFCR

Live brand experience: Nuts goes interactive
Live brand experience: Nestle designs tailor made chocolate service
Live brand experience: May Fair Hotel becomes part of film festival experience
Live brand experience: Debenhams showcases new range of designer clothing
Experience a Doctor Who adventure with a live brand experience

› Return

Mountain Dew creates national live brand experience

Related Articles: