Mercedes-Benz World extends live brand experience over Easter

Date: 18/03/2010

Mercedes-Benz World has created a special live brand experience, including activities and entertainment that is targeted at young people - and the "young at heart".

An Easter Trivia Trail with a range of chocolate treats will coincide with the opportunity for parents to ride in the back of a car as their child drives a 4MATIC Mercedes-Benz M-Class around a ten-acre off-road course, introducing the demographic to the brand in the most direct way possible.

Commercial operations director of Mercedes-Benz Andrew Mallery explained that Mercedes-Benz World is always trying to deliver new ways for visitors to enjoy a day with the company, aiming to create something new to see through live brand experiences regardless of the number of visits.

He added: "The opportunity for youngsters to swap places with their parents and drive them around our off-road course is great fun - it's one of the only times where people are encouraged to get the car dirty!"

The new Mercedes GP team in Formula One started strong but aims to improve on its first race results, where it claimed fifth and sixth through Nico Rosberg and Michael Schumacher respectively. ADNFCR-2060-ID-19677299-ADNFCR

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Mercedes-Benz World extends live brand experience over Easter

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