Marketing is 'fully recognised as growth driver in business'

Date: 20/04/2010

Live brand experiences may be at the top of the list of to-dos for many companies around the UK and this is to do with the positioning of marketing at the forefront of firms' minds, it is believed.

Ray Jones, the head of communications and external affairs at the Chartered Institute of Marketing (CIM), explained that the likes of brand experiences are one of the facets central to a business in every way, with small and large businesses alike accepting the key role that marketing plays.

This is because its ability to stimulating growth is unparalleled, so long as it is well managed - whether it is in-house or through experts in field marketing or similar.

He added: "It's clear that qualified marketers can help hasten that process by carefully segmenting the market, ensuring good value on marketing spend and generally helping businesses achieve the long-term sustainable growth that they are looking for."

The Chartered Institute of Marketing (CIM) is an international professional marketing body with over 50,000 members worldwide.

Posted by James Yorke ADNFCR-2060-ID-19731999-ADNFCR