Live brand experiences should 'carry over to incentives and reward'

Date: 01/10/2009

An organisation wanting to make sure its followers receive adequate incentives and recognition ought to include a element of live brand experience in its delivery, it is said.

According to Professor Shaun Tyson of Cranfield School of Management, who made his comments during a master class on total reward at Employee Benefits Live 2009, explained that incentives and recognition are a key way to influence business.

However, the expert insisted that line managers and others holding similar positions should be treated as customers of incentives and recognition offerings, while employees should also be addressed like consumers, thus introducing a level of brand experience into the mix.

He added: "If you have particular values which are quite explicit and are relevant to your 'customers' or 'consumers' those brand values can be incorporated into your reward strategy."

Professor Tyson's comments follow the announcement of the 2009 Motivation Show in Chicago, Illinois, with aims to highlight how incentive programmes thrive in the recession due to shifting attitudes towards good workers.

Written by Michael Ewing ADNFCR-2060-ID-19389371-ADNFCR