Live brand experiences are 'great value for money'

Date: 02/09/2009

If a company wants to really stand out from the crowd in the recession, it might be a good idea for them to look into live brand experiences, one expert believes.

Managing director of South Africa's Kadoro Events and Communications Amanda Rogaly told Bizcommunity that businesses in the upturn are increasingly using live brand experiences as a means of capitalising on a concept capable of grabbing attention.

Furthermore, such a strategy can allow an organisation to "differentiate their quick-to-recover company from less nimble competitors", improving business sentiment overall.

Ms Rogaly said: "For many companies, cost is still a factor and that may be a reason for the focus on an event rather than on some other forms of marketing activity and awareness-building."

She added that turning to corporate events management can be an "extremely cost-effective way of communicating excitement and new strategic directions".

This week, Kodak announced that its newest live brand experience, called It's Time for You AND Kodak, will utilise a "highly customisable and entertaining" booth to really bring the products to other businesses and consumers.

Written by David Farrior
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