People carrying out live brand experiences in the near future ought to consider the implications of such a strategy on younger demographics, it has been asserted.
Alison Morris, editor of MyDaughter.co.uk said that children are becoming brand conscious from an earlier stage in their lives.
She continued: "As children grow up, they become even more aware of how others, including their chosen role models, dress and want to emulate them. This is particularly true of girls for whom 'fitting-in' is crucial."
The corporate social responsibility issue was emphasised by the expert, who added that the continual "bombardment" of advertising and the idea of young celebrities has led many children to demand more from parents as they want to share the experience.
As a result, marketing issues may need to be forwarded to corporate events management to ensure they work on all levels of society.
It follows figures from Debenhams last month, which showed that parents spend on average £357 per season on updating their child's wardrobe for school and recreation.
Posted by David Farrior
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