The importance of live brand experiences has been highlighted by a commentator who has said the key to companies achieving a higher profile is to let their customers do the talking.
Eden Shaffer, writing for the Experience Matters blog, has emphasised that the most effective praise a company can receive is that of its customers, with events that encourage them to discuss the firm being a great way to attract new business.
She explained: "The staff, the brand, etc are only facilitators at these events. The attendees and online community are creating the conversation."
It is also important for companies to try and combine creativity with the ability to measure the success of campaigns.
Live brand experiences should also be tackled boldly and with courage, as this way firms can really differentiate themselves, Ms Shaffer claimed.
Earlier this month, industry expert Scollin Sevan told Customer Getter that live brand experiences can be a great way for small and medium-sized enterprises to boost their public profiles.
Written by Jo Morgan
Live brand experience: Is social media really necessary?
Live brand experience: Ealing to host month-long showcase
Live brand experience: Viewing gallery on 29th floor to be launched by daredevil climber
Live brand experience: Nuts goes interactive
Live brand experience: Nestle designs tailor made chocolate service
Church Farm, Ardeley
SG2 7AH, UK
T: 01438 861494