Live brand experience to promote Malaysian food in London
Date: 16/07/2010
A major live brand experience event is being held in London's Trafalgar Square this September to promote the huge array of Malaysian food available in the capital.
Malaysia Night will take place on September 24th and will take the form of a Malaysian Pasar Malam - or night market.
The focus of the live brand experience will be to showcase the various Malaysian restaurants operating in the capital, with more than 20 eateries taking part.
As well as nasi goreng and beef rending, visitors to the event will be able to pick up authentic Malaysian ingredients and traditional Malaysian art.
"Malaysia Night is one of the highlights of the year long Malaysia Kitchen campaign whose aim is to educate and inform British consumers about the inspiring world of Malaysian cuisine," the organisers of the live brand experience said.
Unilever recently opted for a live brand experience strategy to promote its Ben & Jerry's ice cream.
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