Companies looking for inspiration when it comes to aiming a live brand experience at a certain audience ought to seek online audiences' opinions before doing so, it has been claimed.
Social media consultant and blogger for socialmediaexplorer.com Jason Falls commented on how the unregulated nature of online spaces such as social networks is great for getting people to be honest.
He explained: "Because consumers are turning to like-minded people online for recommendations and referrals now more than ever before, it's not just important but imperative to know what people are saying about your brand online and interject into those conversations if possible."
Mr Falls asserted that while businesses have no role in controlling the conversations, not having at least a participatory role in them could leave the brand "dead in the water".
Earlier this month, Sage UK surveyed over 4,000 Sage UK customers to find that only 8.4 per cent of small businesses were making the most of opportunities to connect with consumers using social networks.
Written by Michelle Fry
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