Live brand experience: Nuts goes interactive

Date: 04/01/2012

If you've ever walked into a shop and perused the magazines wondering which one to buy, then you will understand the competition as there are hundreds lining the shelves.

Nuts magazine has decided to use model, Rosie Jones, to engage in a bit of field marketing and try and coerce customers into buying their particular men's magazine.

Simply by running a smartphone over the shelf-talker next to where Nuts is displayed will produce a clip of Ms Jones encouraging potential readers to make the purchase.

But this is not where the live brand experience finishes, as other aspects of this special magazine, featuring augmented reality, come to live.

Readers can interact with Geordie comedian Ross Noble, or receive a video introduction from glamour model Lucy Pinder, or catch behind-the-scenes footage of the cover shoot.

This sort of marketing campaign is a clever way to make a particular product stand out in a sector where there are hundreds of alternatives to choose from. ADNFCR-2060-ID-801255393-ADNFCR