LG creates touring spa live brand experience

Date: 11/10/2010

White goods manufacturer LG has launched a touring spa live brand experience to help weary consumers cope with the stresses of appliance shopping.

The firm is touring the UK's major retail parks offering free massages, facials, manicures and pedicures during LG product demonstrations.

LG's trained health spa workers will head to high street chains such as John Lewis, Comet and Currys, with the live brand experiences lasting until December 24th.

Commenting on the new campaign, which also gives shoppers the chance to take home a number of free gifts if they make a purchase, LG Home Appliances consumer marketing manager Kate Seabrook said: "We wanted to find a way to bring the technology to life when people are thinking about their next purchase.

"Our approach of targeting consumers who fit into our key target audience while they visit electrical retailers is the perfect way to reach out to the right people at the right time."

St Tropez recently launched a fake tan live brand experience at Gatwick Airport to promote its beauty range.

Written by Michelle Fry ADNFCR-2060-ID-800108565-ADNFCR