L'Oreal engages with online brand experiences

Date: 03/06/2010

International make-up firm L'Oreal has created a new augmented reality live brand experience campaign with the help of Cheryl Cole and Grazia magazine.

The company is using augmented reality to launch its new Glam Shine Reflexion lip gloss range.

L'Oreal has claimed that the new marketing drive is an "original and memorable cross-platform push".

The marketing campaign features an augmented reality symbol imbedded in a full-page Grazia ad, which is linked to an online video of Cheryl Cole during the making of L'Oreal latest TV campaign.

Commenting on the new marketing strategy, Lisa Tookey, associate media director of Grazia, said: "[It] underlines Grazia's unrivalled ability to deliver a unique environment to reach, influence and engage with an upscale audience."

L'Oreal's Grazia brand experiences come ahead of the official TV launch of its new Glam Shine Reflexion lip gloss advertising campaign - which will be first aired on June 9th.

According to Phil Harvey of marketing agency JPMH, boosting customers' live brand experiences can improve brand equity.

Written by James Yorke ADNFCR-2060-ID-19816526-ADNFCR

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L'Oreal engages with online brand experiences

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