Kellogg's targets consumers with live brand experience

Date: 17/06/2009

Kellogg's is using a live brand experience to bring its newest product closer to the consumer, it has been revealed.

Taking its Nature's Pleasure cereal on tour to the Latitude festival and the BBC Good Food Show, the market leader for cereal is aiming to raise awareness of the brand by allowing people the chance to tuck in to samples, Event Magazine reported.

Promotions controller at Kellogg's Sam Blunt told the news resource that face-to-face sampling is by far the most effective way the company can reach its audience, making the strategy Kellogg's' "most significant experiential push" in 2009.

He continued: "This summer's campaign will enable us to sample Nature's Pleasure to our key audience in a relevant and targeted way, using a variety of methods."

Earlier last month, Kellogg's revealed it is allowing its employees to "get that Friday feeling" by allowing them to go on a Friday lunchtime as a reward for completing their workloads before that time, enhancing productivity and promoting reward and recognition. ADNFCR-2060-ID-19217056-ADNFCR