Kellogg's steps up reward scheme

Date: 01/07/2009

A major food provider to the world market is making large improvements to its total reward statements in order to truly highlight the range of benefits employees can work towards.

Using bold, bright and jargon-free methods, the organisation is using its branding to help its workers see what they have access to, in turn enhancing performance in the long run.

Dave Lowe, the compensation and benefits manager at the cereal manufacturer, said the company simply wants to communicate the facts and figures as straightforwardly as possible, explaining that the firm hopes to give workers strength and inspiration.

He continued: "Now, more than ever, we want our people to know they matter to us so we made a conscious decision to 'sell' our reward offering a lot more proactively than we've done in the past."

Earlier this month, Event Magazine revealed that Kellogg's has been promoting its Nature's Pleasure cereal through a live brand experience at a number of live events, including the Latitude festival and the BBC Good Food Show.

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