Jacques Cider to engage with women using live brand experience campaign

Date: 16/06/2010

Jacques Cider is set to get more women drinking its products using a series of live brand experience initiatives.

The firm is set to offer women a chance to sample its flagship cider beverage at a number of cosmetics stores and hair salons across the country.

During June and July of this year, Jacques Cider will introduce the live brand experience to consumers visiting Benefit Cosmetics and Tony and Guy.

The marketing campaign will conclude at the end of July and start of August with a number of live brand experience events at The Jacques Townhouse at 33 Fitzroy Square in London.

Jacques brand manager Doug Cook said: "This year sees our most significant investment in the Jacques brand to date.

"We will be creating a live brand experience that will appeal to female consumers combined with some very exciting partnerships to help bring the brand to all aspects of our drinkers' social lives."

Recently, marketing expert Phil Harvey told the Daily Telegraph that a good live brand experience is essential if businesses are to boost customer satisfaction.

Written by Elizabeth Mewes

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