Invest in staff and gain competitive advantage, expert advises

Date: 27/01/2009

By continuing to invest in activities such as team building events and ways to motivate staff firms can gain a competitive advantage, one expert states.

Cutting such corporate events would be a "false economy", warns Alistair Morrison, chief executive officer of consultancy firm Echeleon.

"It's important to gain competitive advantage by maintaining your investment in people and performance," he comments.

Mr Morrison suggests that interactive devices can help make any team building training or corporate event "fully immersive" and offer self-assessments in order to reinforce learning and demonstrate that new skills have been developed.

"This should give your organisation a head start when the economy revives - and provide a competitive edge when you most need it," he concludes.

Investing in development of employees has also been recommended by Michael Carrington of University College Birmingham.

He told Big Hospitality that firms which continue to offer team building events and other motivational activities will be better placed once the country emerges from the recession.

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