Incentives 'should be offered by green-thinking companies'

Date: 23/01/2009

Businesses aiming to encourage more energy-efficient attitudes from their staff should look to employee incentives to help change their ways, instead of only preaching about it, one partnership has said.

Commenting on the importance of an environmentally-friendly workplace, Marks & Spencer and the Energy Saving Trust stated that more energy saved is less spent by a company, meaning that many performance management techniques could make a big return in the long run.

Head of consumer marketing at the Energy Saving Trust Jon McGowan said of the priority shift: "What governments are trying to do is support initiatives that actually drive action and help to save carbon emissions. These actions have the benefit of helping save the environment."

According to the Energy Saving Trust, the average household could save £340 a year and 1.5 tonnes of carbon dioxide by being more energy efficient.

Businesses wanting to communicate a green policy to their employees or to gain green awareness and corporate social responsibility policy buy-ins may want to work with the carbon neutral MotivAction Group, which specialises in motivation and communication through conferences, experiential learning and other tools.

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