Importance of branding 'highlighted by Apple'

Date: 21/10/2009

Brands are a hugely important asset to a company and ought to be promoted through the likes of live brand experiences, according to an expert in the industry.

Director and chief executive of The Centre for Brand Analysis Steven Cheliotis said that companies, particularly ones such as Apple, are using branding as their "major competitive advantage".

He continued: "In a world where service is quick and product innovation is very swift, there's not much to differentiate different providers than the brand and the reputation."

This notion was substantiated by the way certain organisations have not tried to grow their revenue so much as they've aimed to expand their brand, with many employing live brand experiences.

According to the Milward Brown Optimore Brandz Top 100 Most Valuable Global Brands 2009 report, the top ten brands in the UK in order are Vodafone, Tesco, HSBC, O2, Standard Chartered Bank, Barclays, Marks & Spencer, BP, Asda and Smirnoff.

Written by Michelle Fry ADNFCR-2060-ID-19420165-ADNFCR