Heathrow creates new live brand experience

Date: 29/06/2009

Heathrow Airport now has a new brand identity following a major live brand experience created by the British Airports Authority (BAA).

It is hoped that a high-profile poster campaign and adjustments to the airport's logo and colour scheme will improve the location's standing in the eyes of the public through its back-to-basics approach.

The brand identity also aims to highlight the major work that is going on at the facility and enhance the experience which each passenger and visitor has at one of the many attractions that is provided.

Nick Adderley, the marketing and insight director behind the change, explained that the team are proud of their idea and recognise that their job is to continually improve.

He continued: "The strapline 'Making every journey better' not only communicates our commitment to making passengers' experience of Heathrow better than the last but provides a benchmark to justify each improvement."

BAA states that in its capacity, it must be a "responsible custodian and developer" of their assets as well as a good employer and a co-operative partner with the government.
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