Grolsch plays it cool for live brand experience

Date: 14/07/2009

Grolsch, the manufacturer of one of Europe's most popular beers, is taking its live brand experience around Europe to attract more customers in the warm summer sun.

In order to get a community feeling surrounding the brand, Grolsch executives are asking people to send in their tips regarding how people most prefer to cool down their beer in the hotter months.

These videos will be screened by the Dutch firm around the country and other locations in Europe to bring humour and enjoyment to the brand, as well as this range of handy hints.

However, those in the Netherlands are even luckier, as Grolsch is going to happily hand out a cold can of Grolsch to anyone unlucky enough to possess a warm can of any other brand of beer they happen to have with them.

Grolsch is based in a brewery in Enschede which was built over 16 years to ensure the brand could compete with the biggest competitors around the world.
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