Girl group The Saturdays launch T-Mobile live brand experience

Date: 03/06/2010

Popular girl group The Saturdays have been signed up by T-Mobile to help create the company's latest live brand experience.

The mobile network operator's latest campaign, entitled Night In, will see the girls occupying a pink sofa in London's Covent Garden.

With the live brand experience event, customers will be given the chance to star in T-Mobile's upcoming marketing promotion - a television advert.

All they have to do is jump on the sofa and invite their friends to the perfect night in.

Lysa Hardy, head of brand and communications at T-Mobile UK, said: "We want as many of our customers as possible to get involved in the ad campaign, and we hope the giant sofa will inspire people to take part for their chance to star in their own advert on primetime TV."

Last month, RSA announced it was planning an number of live brand experiences to celebrate 300 years of being in business.

Written by Jo Morgan ADNFCR-2060-ID-19816517-ADNFCR

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Girl group The Saturdays launch T-Mobile live brand experience

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