Ford creates live brand experience at Paris Motor Show

Date: 06/10/2010

International car manufacturer Ford has created a "hands-on" live brand experience at this year's Paris Motor Show.

The firm will be using the live brand experience to showcase its latest models - including the new Ford Focus, which has been described as one the stars of the motor show.

As well as its latest models, Ford's stand incorporates an in-car theatre, a number of touchscreen games and an Electrification Lab.

The Ford robots, which were first unveiled to the public at the 2010 North American International Autoshow, will also be on display to visitors. They will offer an engaging theatrical performance that relates the story of the company's development of both the petrol and diesel engine.

Ford is also using the live brand experience to announce a number of changes to its models. The firm has updated its Ka range, introducing a stop-start engine and Ford is also set to introduce a 1.6-litre version of its EcoBoost petrol engine.

Written by David Farrior

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