Firms 'should focus on creating motivation'
Date: 09/03/2009
Firms should be looking to ways of motivating employees and promoting job satisfaction in order to boost productivity and therefore profits, it is suggested.
Efforts to earning employee goodwill should not be driven by the economic climate but instead should be ongoing, says Ravi Verma, president of Nucleus Software.
"An organisation is made up of its people and not the other way round," he tells Express Computer.
Contented employees are the key to a company's success, so firms should pay extra attention to creating a quality work environment, adds Praveen Kanipakam, president of Sharp Software Development.
The Chartered Management Institute recently warned against making cutbacks which would damage efforts for motivating employees.
Director of marketing and corporate affairs Jo Causon said firms need to continue to invest in critical development areas during the recession.
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