Date: 03/11/2010
Doctor Who fans can immerse themselves in the sci-fi adventures in a live brand experience from February 20th 2011.
BBC Worldwide head of exhibitions and events Paula Al-Lach said the brand experience, which will be at London's Olympia, would "capture and celebrate the essence of Doctor Who".
Produced by Sarner, a creative design company that specialises in incorporating audio visual technology, the highlight of the experience will be an "immersive timed dark walk experience".
According to the Guinness Book of World Records, Doctor Who is the longest running and most successful science fiction series of all time.
Michael Bennett, creative director at Sarner, said: "Our idea was to put the visitor into a Doctor Who adventure and to achieve this mission."
"The Doctor Who Experience is set to take exhibitions to another level for BBC Worldwide and has been designed to appeal to everyone, across the ages, regardless of how much they know about the history of Doctor Who."
Written by Peter Chad
Live brand experience: Viewing gallery on 29th floor to be launched by daredevil climber
Live brand experience: Nuts goes interactive
Live brand experience: Nestle designs tailor made chocolate service
Live brand experience: May Fair Hotel becomes part of film festival experience
Live brand experience: Debenhams showcases new range of designer clothing
Church Farm, Ardeley
Stevenage, Hertfordshire
SG2 7AH, UK
T: 01438 861494
E: ideas@motivaction.co.uk