Employee engagement a 'winning strategy' for Campbell's

Date: 25/06/2009

Employee engagement has been the key to Campbell's turning around its fortunes over the last eight years, according to its chief executive officer.

Speaking to Forbes about the company's turnaround, Douglas Conant said that the "bad" company is fast becoming the "extraordinary" organisation he was aiming to create, stating that while cost-cutting, innovations and marketing have changed, one thing has remained the biggest help.

"Besides our improved financial and market performance, the biggest benefit has been the revitalisation of our whole culture," Mr Conant said of his staff environment.

He continued: "We're performing at a higher level, we've become more innovative and we've become more self-governing.

Mr Conant stressed that if Campbell values people, people will value Campbell and as a result, by using a solid reward and recognition programme as well as an incentive scheme to get people aiming for promotion, employees will naturally deliver.

The North American side of the business alone now delivers the company total sales of $5.2 billion (£3.2 billion) each year.

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