Emirates launches live brand experience campaign

Date: 01/06/2010

Dubai's national airline, Emirates, has launched a year-long live brand experience campaign at Birmingham International Airport as it attempts to highlight its regular services to a number of exotic locations.

Emirates runs two services to Africa, Australia, China the Far East and Dubai on a daily basis and hopes the new outdoor campaign will also boost the number of travellers opting for the luxurious airline.

The campaign will see the airport's AirRail Link trains adorned with digital advertising screens. For the first six months, one train will appear to contain a ceremonial Chinese dragon, while another will look as if it contains a number of African safari animals.

Conrad Clifford, Vice-President UK and Ireland at Emirates, said the new field marketing campaign will "raise consumer awareness of Emirates' twice daily service from Birmingham to key regions in its network in a very eye-catching and appealing way".

Last week Panasonic announced it was bringing its 3DTV live brand experience to the UK.

Writte by Elizabeth Mewes ADNFCR-2060-ID-19811520-ADNFCR

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Emirates launches live brand experience campaign

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