Doritos in giant living room live brand experience

Date: 07/06/2010

Doritos has created the UK's largest living room on the banks of the River Thames as part of a major live brand experience marketing campaign.

The living room - which was launched on June 3rd - was built on London's Potter's Field.

Doritos' King of Living Rooms featured a nine metre-long sofa, a 4.5m-tall lamp and a huge television set complete with over-sized TV remote.

The TV set showed the three adverts that made it into Doritos' King of Ads campaign final.

Three amateur directors are battling it out for £200,000 as well as having their advert shown on national television on June 13th.

Commenting on the King of Ads competition, Bafta winning Doritos judge Noel Clarke said: "The public are going to love the final three ads and I can't begin to predict who's going to win - it's entirely up to the British public."

In 2008, Doritos transmitted the first ever television advert into space after a similar customer participation competition. ADNFCR-2060-ID-19821981-ADNFCR

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Doritos in giant living room live brand experience

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