Cutting the cost of corporate events during the downturn

Date: 12/07/2010

Corporate events management does not need to be a costly exercise that is put on the back burner during the recession, it has been claimed.

According to Tesco's internal communications event manager Kate Conway, there are a huge number of ways a firm can maximise its corporate events budget.

Speaking at a C&IT Corporate Forum today, Conway said one way to drive down costs is to create a reusable framework for corporate events if possible - including using digital signage.

"Reusable magnetic signage can save costs, while lollipop signage can often be negotiated from a venue for free and filled with self-printed information. Consider using plasma screens as signage - it is also sustainable," she said.

Conway added: "Using emerging companies and venues that need the exposure can [also] pay off."

Last year, central government departments spent an estimated £500,000 on teambuilding activities and corporate events despite the ongoing economic downturn.

Written by Elizabeth Mewes ADNFCR-2060-ID-19885146-ADNFCR

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Cutting the cost of corporate events during the downturn

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