Customers can be 'satisfied through motivated employees'
Date: 03/07/2009
Through the effective use of reward and recognition, an organisation can retain staff and keep a company's head above water, it has been stated.
Dr Jerry Newman, an expert in resource issues writing for QSR Magazine, explained that without such initiatives as incentive schemes, motivating employees will be difficult and performance may drop.
He highlighted how staff benefits can regularly be seen as a "sinkhole" for finances, yet he also noted how McDonald's was able to use money to keep workers happy, thus lowering training costs and entailing other performance plus points.
Feedback and development must follow on from such offerings, Dr Newman asserted, as employees will learn from experience as well as increasing their skill-sets, in turn improving their abilities and keeping customers happy.
This will lead to more contented clients and customers due to happier staff, he concluded.
The expert's comments were largely reinforced by Henry Unger, a business specialist with AJC, who said earlier this week that a simple incentive scheme may be all that is needed to revolutionise a workforce in the recession.
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