Date: 10/11/2011
The redevelopment of Exhibition Road in London is to be celebrated in a feat of corporate party planning, which will bring three venues together for one night.
On November 21st the Natural History Museum, the V&A and the Science Museum are to throw open their doors and encourage guests to transfer between all three venues.
A £28 million scheme to part pedestrianise the road which connects them all has just been completed, making the area better for its 20 million visitors annually.
Three groups of guests will visit all the venues and sample the catering at each one, provided by a selection of different companies.
Combining a corporate event to impress clients and involving other companies in the same area, who complement your services is a good way to make a bigger impact, as long as they don't steal your thunder.
Swarovski is a brand which does well when collaborating and has recently teamed up with the English National Ballet in order to get itself even more attention.
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