Corporate event management: Optimism within the industry

Date: 15/06/2012

People employed within the world of corporate event management are optimistic about business, according to new research.

The 2012 UK Events Market Trends Survey, which was carried out by the industry body, Eventia, found that nearly 90 per cent of venue managers believe that business will be better this year than it was in 2011.

Further to this, 20 per cent of respondents said that they are intending to respond with at least £100,000 of capital investment per venue.

The corporate events business has been increasing its share of the market over the last few years, as in 2009 it accounted for 47 per cent of the total events being held and this was up to 51 per cent by 2010.

By last year it stood at 57 per cent and the industry expects this to grow further for 2012 and possibly beyond.

Rob Allen, chairman of Eventia, said: "We shall be using the trends and other market intelligence revealed in this survey for education, marketing and advocacy purposes."

As the industry body for events, Eventia represents all those organisations and employees in the business to government, regulators and the rest of the corporate community.

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