Corporate event management: International Outdoor Event Expo gets rebranded

Date: 03/07/2012

An event which is designed to explore all manner of issues surrounding the putting on of corporate conferences and events has undergone rebranding.

The International Outdoor Event Expo was originally launched with Confex last year and will now be known as Live Experience.

It encompasses production services for all manner of events ranging from staging musical shows through to sports and experiential campaigns.

James Samuel, director of the expo, said: "This year’s exhibition highlighted the market convergence across brand experience, sports, music and public events."

The newly rebranded expo will be held from March 19th to 21st next year at Excel in London and will still run alongside Confex.

It represents an opportunity for the industry to get together and see what is new and available within corporate event management and the new title is designed to better reflect the nature of the industry.

The organisers report that 74 per cent of the exhibition space has already been booked in advance for next year's event.

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