Consumer-facing businesses 'need motivation and brand experiences'

Date: 22/07/2009

Through the use of brand experiences and in-house incentives and recognition, a business will stay afloat during the recession, according to a major financial authority.

Forbes has discussed the need for a great shopping experience for consumers, though this is only easily facilitated by brand identity as well as a happy and committed workforce, it asserted.

It consulted a recent survey released by the Retail Council in Canada, which emphasised how an exciting shop design or workspace and solid product quality will lead to success in a planned brand experience.

Furthermore, this will also help make customers feel like they are individually special and are open to getting a good deal.

This, of course, is accentuated by friendly staff who are aware of the pressures facing shoppers, in turn showing sympathy on busy days and in the face of big queues, the Retail Council's research also found.

If incentives and recognition are implemented by management, they may not realise this friendliness.

Aviva recently implemented a reward and recognition scheme in its workplace to improve morale and performance on its frontline.

Written by James Yorke ADNFCR-2060-ID-19276933-ADNFCR