Communication and morale 'must be sustained'

Date: 20/11/2009

In order to meet compliance requirements, issues of communication and morale must be highly prioritised, while incentives and recognition must be used, one manager believes.

Roger Cook, employee benefits manager at Blacktower Financial Advisers, told Accountancy Age that most employers, will "readily subscribe" to the concept that people are the most valuable asset of a company as it is this contingent which determines the success of a business.

As a result, bosses must recognise that through retaining key employees, there will be a greater success than those with a "revolving door policy".

"By effectively rewarding and motivating people, organisations can reap the benefits of accumulated knowledge and experience, the trust and confidence of clients, smarter business processes, teamwork and flexibility," Mr Cook continued.

Despite him classing it as an obvious point to make, he underlines how this approach should be always prioritised, as many firms continue to realise the effects of such a strategy.

Susan M Heathfield of About.com also recommends ensuring that better employees are retained, stating that businesses should allow them to speak freely and have major input into the decision-making process.

Posted by David Farrior

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