Churchill and Pontins offer new live brand experience

Date: 15/06/2010

Insurance firm Churchill and holiday park operator Pontins have joined forces to launch a new Bluecoat-themed live brand experience.

A new show has been created to highlight quintessential Britishness which will feature the insurance brand's famous nodding dog.

The Churchill bulldog will appear in a weekly stage show called Party Time.

Bobby Davro, X Factor celebrities Same Difference and Eoghan Quigg, and previous Bluecoat stars - including Shane Richie and Brian Conley - will appear alongside Churchill in the live brand experience.

Peter Deane, head of brand at Churchill, said: "We are thrilled that Churchill will be back on stage this summer at Pontin's, following in the footsteps of some of Britain's best loved entertainers."

He added that he is certain Party Time will be a "masasive hit".

Earlier this year, Churchill Insurance launched a comedy iPhone application aimed at helping customers make those all-important tough decisions, such as whether to meet up with friends or bet on England to win the World Cup. ADNFCR-2060-ID-19837828-ADNFCR

Live brand experience: Nuts goes interactive
Live brand experience: Nestle designs tailor made chocolate service
Live brand experience: May Fair Hotel becomes part of film festival experience
Live brand experience: Debenhams showcases new range of designer clothing
Experience a Doctor Who adventure with a live brand experience

› Return

Churchill and Pontins offer new live brand experience

Related Articles: