Cadbury's live brand experience hits Leeds city centre

Date: 06/09/2010

One of the UK's leading companies has been receiving press attention for its most recent live brand experience events.

Cadbury's Spots v Stripes initiative, which was staged at Millennium Square in Leeds over the weekend, invites the public to split into two teams and compete at a number of games, with various challenges for children at the site.

The Yorkshire Evening Post picked up on the story after 14-year-old schoolgirl Aimee Goodman challenged Hussain Bisad, one of the world's tallest men at seven foot and 7 1/2 inches, to a thumb wrestling match.

The Millennium Square live brand experience site is offering games including one inspired by basketball and others designed to test balance and determination, with the field marketing exercise set to move to London and Birmingham later in the month

It has tied in the event with the launch of a new Challenge Bar, which it claims is designed to get the whole of the UK competing.

Written by Jo Morgan ADNFCR-2060-ID-800054132-ADNFCR

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Cadbury's live brand experience hits Leeds city centre

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